Hire a sales executive in Surat

What a sales executive does in a Surat shop, trading firm or factory

The title sales executive covers two quite different jobs in Surat. One person goes out to meet dealers, retailers, shopkeepers or buyers in an area. Another stays at the counter, the showroom desk or the phone and turns enquiries into orders. Many small businesses need one of the two first, and a single advertisement for both can attract people who are strong at neither.

• Field sales: visits dealers, retailers or buyers on a fixed route, shows samples or a catalogue, takes orders and brings back payment promises.
• Counter or inside sales: receives walk-in customers and enquiries by phone and WhatsApp, sends quotations and follows up until the customer decides.
• Follow-up: keeps a simple record of every enquiry, what the customer was told and when to contact them again.
• Reporting: gives the owner a short daily or weekly view of visits made, orders taken and leads still open.
• Feedback: tells you what customers ask for, what other suppliers offer and why an order was lost.

Field sales or counter sales: what to decide before you post

The questions in the table are worth answering before you draft the advertisement. They decide who applies and who stays.

• Area coverage: naming the areas or the route, for example one side of Ring Road or a group of markets, helps candidates see the job. Two executives chasing the same dealers cause arguments, so each needs a defined area.
• Targets: a monthly target described in words works well, for example orders from existing dealers plus a number of new dealers opened. It should be something one person can control.
• Incentive: describe how it is earned and paid, for example a share of sales above the target, or of payments collected, and say how it is calculated and when it is paid. Avoid copying the plan of another business, because your margins and products are different.
• Payment follow-up: it helps to decide whether the executive only takes orders or also collects money, and to put the answer in the post.

How to write a sales executive job post that brings specific replies

Start with what a salesperson wants to know: what you sell, which area, how they travel and how they earn. Name the product line in simple words, such as fabric and garments or hardware and electrical items. Then give the area, the languages, the experience you want, the fixed pay and the incentive in words, and the joining date. Say plainly whether a two-wheeler is needed and whether fuel is paid.

A closing line asking for the applicant's name, the products and areas they have sold in, and the languages they speak works well. These answers sort replies faster than a CV, because a person who has done the work answers with specifics. Lines such as "smart, dynamic, target oriented candidate" describe nobody. A line such as "visit dealers on a fixed route, take orders and follow up on payments" tells a candidate what the day involves.

The templates below work for both kinds of sales job. Strike out the lines that do not apply, such as the vehicle line for a counter role.

How iRecrut helps you find a sales executive in Surat

Sales is one of the larger pools in the iRecrut Surat database, and the box above shows the count and the share who list Gujarati. For the full process from posting to hiring, see the How it works page. For a sales role, the job location you set matters most: candidates who live too far from it are filtered out, and pinning your shop or office on the map in the web dashboard puts nearby candidates first. A Nearby tab lists people within 75 km of the pin.

In the dashboard, a shortlisted candidate's contact details appear next to a one-tap WhatsApp button for a quick message. You can also search the candidate database yourself in Find Talent by role, skills, city and experience. Profiles there stay masked until you unlock one, which reveals the contact details and the CV.

Registration through the iRecrut WhatsApp assistant begins with "Start hiring now", after which you message the role, for example "Field sales executive in Surat, 2 years experience, own two-wheeler". Anyone who signs up on the website posts from the web dashboard, where the WhatsApp posting and alert features do not start automatically. iRecrut does not guarantee a particular hire, and it does not interview or verify candidates for you. The role-play and the references stay with you.

Mistakes to avoid when hiring a sales executive

• Hiring the most talkative person. Talk is easy to show in an interview. Follow-up and record keeping are harder to fake, so test them.
• Leaving the incentive vague. A person who cannot explain how they will earn may assume the most generous version, and the disagreement comes later.
• Sharing your whole customer list on day one. Starting with a small set of accounts and adding more shows how the person treats them.
• Discussing the vehicle after the interview. The post should state whether a two-wheeler is needed and who pays for fuel.
• Skipping references. A previous employer can say how attendance and expenses were handled and how the person left, provided the candidate agrees to the call. Contacting the current employer can put the candidate's job at risk, so that call is left out.
• Leaving terms verbal. Your appointment letter should spell out the role, fixed pay, incentive method, area, hours and notice period, and your chartered accountant can help word the payment terms.
• Judging only on the first month's orders. A new salesperson needs time to learn the route, so visits made, new dealers opened and follow-ups done tell you as much as orders taken.