Hire a digital marketing and design executive in Surat

What a digital marketing and design executive does in a small Surat business

This is the person who makes your products or services look good online and puts them in front of buyers. For a saree or fabric trader it may mean product photos, a catalogue and regular posts. For a clinic or a coaching class it may mean festival posters, reminders and a page that answers questions the same day. Most small businesses cannot afford a whole team, so the one title often covers several jobs.

• Product catalogue and photos: take or tidy product photos, name and group them, and keep a catalogue you can send on WhatsApp.
• Festival greetings and posters: simple graphics for offers, new arrivals and festivals, in the languages your customers read.
• Social media posting and replies: plan posts for Instagram and Facebook, and answer comments and messages the same day.
• Running ads: set up and watch paid ads, but only after you have agreed the goal and who controls the budget.
• Online marketplace or website listings: add products to an online marketplace (a shop on another website) or to your own website, with the right photos, titles and descriptions, and keep prices and stock correct.
• Short videos: cut a clip, add text and music, and save it in the size each platform needs.
• WhatsApp catalogue and broadcast: prepare the messages you send to your own customers who agreed to receive them.
• Reporting to the owner: tell you each week what was posted, which enquiries came in and which still need a reply.

Digital marketing, graphic design, video editing or e-commerce: which person do you need?

These titles overlap, and one person rarely does all of them well. Choose the main job for your first hire, and check the rest in the sample task instead of taking it on trust. Read the two points below first, then use the table of four common titles.

• Most small businesses have one main job and two or three smaller ones. Write the main job first in the post and the smaller ones under "Also useful".
• A person who is strong in design may be new to ads. A person who runs ads well may need you to supply photos and a poster style. Ask in the interview which part they enjoy and do best.

What to decide before you post

Most of the trouble in this kind of hire comes from things that were never agreed. Settle these points first:

• Platforms: choose where your buyers really are, such as Instagram, Facebook, WhatsApp, Google or an online marketplace. One or two platforms done well are better than five done badly.
• Ads: decide who pays for ads and who controls the budget, and write down the goal before any money is spent, for example enquiries on WhatsApp or orders on a marketplace.
• Accounts and files: your pages, ad accounts, marketplace seller account and design files should all be in the business's name. Where the platform allows it, give the executive partial access (for example, permission to post and run ads, but not to remove you as owner) instead of the password. Where it does not, keep the login and the two-step code on your own phone, and change the password when the person leaves. Keep design files in a folder or Canva team that belongs to the business. If the person leaves, you remove their access and keep the page, the followers, the ad history and the files.
• Hours and place: full time or part time, and office or home. Product photos need your stock, so some days in the shop or office usually help. If part of the work can be done from home, say so in the post.
• Weekly output: write in plain words what you expect each week, for example posts, graphics, a short video and a short report. Review it after the first month.
• Tools and equipment: say who provides the phone, laptop, lights and any paid software, so that nobody is surprised later.
• Languages: decide whether captions and replies should be in Gujarati, Hindi, English or a mix, based on your customers.

How to write the post and ask for sample work

Start with what your business sells and the area of Surat. Then list the work in plain words: social media posts, product photos and catalogue, simple graphics and videos, and ads. Name the tools you expect, such as Canva, Photoshop or a video editor. Add the years of experience, the hours, the monthly pay (the template has a blank for it) and the joining date, and say in one line whether the work is in the shop or office, from home, or both. Say that a short paid sample task is part of selection. If you are open to freshers, write "freshers welcome" in the post. Matching can rank freshers lower when a post does not say so.

End the post by asking for three things in one WhatsApp reply: the name, the experience, and a link to sample work. A link to a folder, a page or a few reels says far more than a CV. In the interview, ask the person to point out one piece they made themselves, because a portfolio may include work made by a team or by someone else. The templates below already ask for this. Fill in the blanks and paste the text into your groups.

How iRecrut helps you find a digital marketing and design executive in Surat

Name the main job and the tools in your message, for example "Digital marketing and graphic design executive in Adajan, Canva, Instagram, 2 years experience". iRecrut ranks profiles from its Surat database against your job card and lists the highest scores first. The box above shows the count and how it was made: it counts profiles by words in the job title, so the figure is approximate.

Look at the experience figures in that box. 69% of these profiles state one year or more of experience, and only 32% state three years or more. The rest do not state a full year: they may be freshers, or may simply not have filled in that field. Compared with the other role pages, this pool leans junior. A fresher with good sample work can suit posts, product photos and simple graphics if the sample task goes well. If you need someone who has run paid ads for a business like yours, say so in the post, expect fewer matches and test harder.

Register by sending "Start hiring now" to the iRecrut WhatsApp assistant and then message the role, or sign up on the website and post from the web dashboard. Website sign-ups do not get WhatsApp posting or alerts automatically. In the web dashboard, a map pin on your shop or office makes nearby candidates rank first.

In the web dashboard, under More details, you can set the work mode to Remote. Distance is then ignored and candidates from anywhere can match, so some may live outside Surat. Mark the job as remote only if no days in the shop or office are needed. For part-office work, choose Hybrid or On-site, keep the map pin so nearby people rank first, and write "part from home" in the post.

iRecrut does not check portfolios and does not guarantee a hire. The sample task and the references stay with you.

Mistakes to avoid when hiring for digital marketing and design

• Giving the candidate the owner login of your business pages. Use partial access (for example, permission to post and run ads, but not to remove you as owner) where the platform allows it. Where it does not, keep the login and the two-step code on your own phone.
• Starting with no brief. Write what you sell, who buys it, what each platform is for, the languages to use, and two or three posts from other businesses that you like.
• Judging only by follower counts. A large following can belong to a brand or a team, or be bought. Look at the quality of the work and what it was meant to do.
• Skipping a sample task. A paid sample task using photos of items you already sell, not new or unreleased designs, shows more than a CV or a reel of someone else's work.
• Paying for ads before agreeing the goal. Decide first what you want from the ads and how you will count it, then set the budget yourself.
• Expecting sales to follow quickly. Nobody can promise sales from posts. Judge the first months on the agreed weekly output, the quality of the work and the enquiries that arrive.
• Copying other brands' pictures or music. Ask for original work made from your own photos and tools that allow business use.